Brand Strategy
Defining the positioning, differentiators, and core insight.
Before deciding what to say, you need to know what makes your brand worth choosing.
Defining the positioning, differentiators, and core insight.
Establishing how the brand speaks to each audience, including their pains, wants, and objections.
Mapping audience-specific angles, formats, and ad variations ready for production and testing.
01
The Briefing
02
Brand & Market Research
03
Audience Personas
04
Brand Personality & Voice
05
Positioning & Core Insight
06
Communication Strategy
07
Creative Testing System
We start with a 60-minute call to understand your brand, products, offers, history, and previous marketing efforts.
We research your market, competitors, and niche to identify positioning opportunities and unexplored angles.
We define 2-3 audience personas, mapping their pains, wants, objections, purchase triggers, and relevant products.
We define your brand's personality, tone of voice, vocabulary, and communication boundaries.
We establish what makes your brand distinct, the core insight behind it, the brand promise, and the proof points that support it.
We map what to say to each persona at each awareness stage, including what to emphasize, what to avoid, and how to address their motivations and objections.
We turn the research into a structured plan of ad combinations, with defined angles, formats, awareness stages, and copywriting approaches for production and testing.
A documented positioning statement, core insight, brand promise, differentiators, and supporting proof points.
Two to three audience personas detailing their pains, wants, objections, purchase triggers, and relevant products, alongside your brand personality and tone of voice.
A collection-by-collection creative testing map with defined angles, audience personas, awareness stages, formats, and copywriting approaches.
The Brand DNA gives your team a strategic foundation they can use to make more informed creative decisions.
A defined positioning, core insight, and brand promise.
Audience-specific messaging grounded in customer motivations and objections.
A structured map of angles and ad combinations ready for production and testing.
A complete strategic foundation for your brand, delivered within 3 weeks.
Tell us about your brand, where you want to take it, and what you need help figuring out. We'll review your details and get back to you about the next steps.
Strategic foundation · 3-week delivery
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